Welcome to your One Firefly 360-Degree SEO Audit! In the following seven sections, we are going to dive deep into your website's current SEO performance. But in this first section, your executive summary, you will be able to review the main, key findings from our research. Each of the bullet points explained in this section will be explored deeper in the content below. We highly recommend you watch the associated videos and explore the deeper data analysis within each section!

• The website effectively captures traffic from branded queries, showcasing a strong brand identity. Optimizing the non-branded, solution-specific pages and improving local SEO will enhance the site’s reach beyond the brand. 

• Easy Living currently has five branded keywords in the US top 20 and ranks for a few local keywords in the top 5 spots. Learning from competitors like AVC Tampa, Hive Style, and Innovative Sight & Sound could help diversify and strengthen their keyword rankings. 

• While the site features high-quality content, refining SEO elements such as title tags, meta descriptions, and headings will boost its performance. Addressing broken links and optimizing alt-text for images are also crucial steps for a better user experience. 

• Standardizing and updating Easy Living’s business listings will help local SEO, ensuring accuracy and consistency across online directories to strengthen trust from search engines and users. 

• The internal linking structure effectively supports solution pages. By updating anchor text and refining the overall linking strategy, we can improve both usability and SEO impact.

• Building a stronger backlink profile with high-quality, authoritative links will enhance search engine rankings and site credibility, effectively driving more organic traffic.

The Current SEO Performance analysis evaluates your website's current performance in organic searches. We analyze the most visited webpages, overall and local market organic traffic, Google Business Profile performance, and Google Analytics engagement metrics in an effort  to provide a comprehensive overview of your website's effectiveness in attracting and engaging visitors through search engines.

• Although it has a strong brand presence, the website needs to capture more clicks from solution-specific searches. 

• After a decline in December 2023, overall organic search traffic across all locations has recovered, nearing its peak again in June of 2024. 

• While generally consistent, search traffic in Florida has shown a slight decline in recent months, suggesting a need for more targeted location optimization.

• Organic visitors show higher engagement rates and longer session durations compared to site averages, highlighting the effectiveness of SEO.

• Engagement rates for desktop users are above industry standards (60%), but mobile and tablet engagement is slightly lower. We recommend optimizing page load speeds, refining responsive design, and improving the mobile user experience to enhance engagement on these platforms.

• Interactions with the Google Business profile have remained relatively steady over the past five months but require further optimization to boost visibility and interaction rates.

This analysis compares your website's performance in organic searches with that of other local businesses. We highlight the keywords for which your website ranks well, alongside those where your competitors excel. We also examine your rankings and destination URLs for the most critical keywords relative to your competition and identify potential backlink opportunities by analyzing the high-quality websites linking to your competitors.

• Easy Living ranks for 5 branded keywords in the US top 20, indicating a narrow SEO presence.

• Mission IT Tampa shows minimal visibility with only one keyword, "mission technology," while AVC Tampa ranks for 8 keywords, making it a closer competitor to Easy Living. 

• Hive Style and Innovative Sight & Sound demonstrate robust SEO strategies, each with 99 or more keywords ranking in the top 20. Both competitors cover a wide array of topics, leveraging their authority from backlinks and relevant content to secure top positions in search results, making them good candidates to evaluate for benchmarking and strategy development. 

• The home page ranks highly for a few solution keywords in Clearwater, such as Smart Home Automation and Home Theaters, but the website struggles to rank for other top solutions in both Clearwater and Tampa.

• Solution-specific pages do not appear in search results for their related keywords in either location.

• The website features quality content; however, there's a need to revisit title tags, meta descriptions, and other on-page SEO elements across several pages.

• Many pages either lack proper H1 and H2 tags or have them incorrectly implemented. Ensuring well-structured and relevant heading tags will improve content organization.

• 195 internal links are broken, while 5 pages returned a 4XX status code.

• Several images lack sufficient alt-text. Optimizing alt-text for all images will improve accessibility and enhance search engine visibility.

• The internal linking strategy could be reviewed. Some anchor text is not well-aligned with the pages they direct to, which might confuse both users and search engines.

• Easy Living’s business listings have inconsistencies and missing entries across directories, impacting Local SEO. Standardizing and updating business information across all directories is essential to ensuring online consistency and accuracy.

• The Google Business profile has a solid foundation but lacks some additional business attributes and features that will improve the user experience.

• We do not currently have access to the Bing Places profile, so it will need to be either created or claimed. Like the Google profile, it is also missing some helpful information.

• Correcting and refreshing Easy Living’s business listings will bolster local SEO, ensuring accuracy and consistency across online directories to build trust from search engines and users.

• The site demonstrates a solid SEO foundation, complies with modern web standards and security practices, and excels in accessibility to support users with disabilities and ensure broad usability.

• The website faces some challenges found in our Core Web Vitals assessment. Optimizing the site to meet these standards will make it faster, more responsive, and more stable, improving both search rankings and user retention.

• Indexing issues affect 357 pages due to redirects, 404 errors, and canonical tags, with 78 pages successfully indexed. 

• No manual or security issues have been detected.

• Solution pages and other high-importance SEO pages are successfully represented in the current linking structure. 

• The anchor text used for internal links occasionally lacks descriptive, SEO-optimized keywords, which can affect the clarity and SEO impact of the links. 

• Reviewing the internal link structure and revamping the anchor text to include relevant keywords and clear descriptive text will help improve user experience and the search engine's ability to categorize the links.

• A monthly internal links optimization strategy is recommended to continuously improve the site’s structure.

In evaluating how your website should rank in results, search engines also take into consideration all of the other websites on the internet that feature external links directing to your website. Are those websites primarily trustworthy? If so, search engines are likely to consider your website to be reliable as well – increasing your chances of ranking higher in results. Our backlinks audit evaluates the current profile of other websites currently linking to your own – highlighting some of your top backlinks and identifying areas of potential improvement. 

• Easy Living's backlink profile reveals room for improvement, with a relatively low percentage of high-quality links from authoritative sites.

• While the audit tool does label some links as “toxic”, it is important to note that search engines have become adept at identifying and ignoring spam. The site does not have a manual action penalty from Google, so for now, we should primarily focus on gaining more high-quality links.

• Developing a strong backlink profile by securing high-quality backlinks can significantly boost search engine rankings, enhance credibility, and drive more organic traffic.