Welcome to your One Firefly 360-Degree SEO Audit! In the following seven sections, we are going to dive deep into your website's current SEO performance. But in this first section, your executive summary, you will be able to review the main, key findings from our research. Each of the bullet points explained in this section will be explored deeper in the content below. We highly recommend you watch the associated videos and explore the deeper data analysis within each section!

The Current SEO Performance analysis evaluates your website's current performance in organic searches. We analyze the most visited webpages, overall and local market organic traffic, Google Business Profile performance, and Google Analytics engagement metrics in an effort  to provide a comprehensive overview of your website's effectiveness in attracting and engaging visitors through search engines.

This analysis compares your website's performance in organic searches with that of other local businesses. We highlight the keywords for which your website ranks well, alongside those where your competitors excel. We also examine your rankings and destination URLs for the most critical keywords relative to your competition and identify potential backlink opportunities by analyzing the high-quality websites linking to your competitors.

In evaluating how your website should rank in results, search engines also take into consideration all of the other websites on the internet that feature external links directing to your website. Are those websites primarily trustworthy? If so, search engines are likely to consider your website to be reliable as well – increasing your chances of ranking higher in results. Our backlinks audit evaluates the current profile of other websites currently linking to your own – highlighting some of your top backlinks and identifying areas of potential improvement.