Welcome to your One Firefly 360-Degree SEO Audit! In the following seven sections, we are going to dive deep into your website's current SEO performance. But in this first section, your executive summary, you will be able to review the main, key findings from our research. Each of the bullet points explained in this section will be explored deeper in the content below. We highly recommend you watch the associated videos and explore the deeper data analysis within each section!

• While Fusion has a very strong brand presence online, organic search traffic within North Carolina and South Carolina has remained relatively stable over the past 12 months. That said, the rate of monthly website conversions has slightly increased over that period of time.
• Fusion's Google Business Profile for the primary Greenville location has significantly increased in interactions year-over-year compared to 2023, highlighting their dominance in the Greenville area.
• One Firefly has observed several on-site potential SEO optimizations, something we plan to work on through our monthly SEO optimizations.
• One Firefly has identified several potential technical SEO optimizations that could help elevate the performance of the Fusion website and its potential presence on Google.

The Current SEO Performance analysis evaluates your website's current performance in organic searches. We analyze the most visited webpages, overall and local market organic traffic, Google Business Profile performance, and Google Analytics engagement metrics in an effort  to provide a comprehensive overview of your website's effectiveness in attracting and engaging visitors through search engines.

• Fusion Audio + Video has an extremely strong online brand presence, with the majority of organic search traffic arriving at the Fusion website using brand-specific search terms. 
• While organic search traffic has slightly decreased over the past six months, organic search traffic from North Carolina and South Carolina has remained relatively stable with key events (conversions) actually increasing over this time period.
• Year-over-year for Fusion's Greenville Google Business Profile interactions, comparing February to June 2024 vs. the same time period in 2023, interactions have increased 25%, with GBP calls up 21%, direction requests up 21%, and website clicks increasing by 29%.

This analysis compares your website's performance in organic searches with that of other local businesses. We highlight the keywords for which your website ranks well, alongside those where your competitors excel. We also examine your rankings and destination URLs for the most critical keywords relative to your competition and identify potential backlink opportunities by analyzing the high-quality websites linking to your competitors.

• Fusion's main competitors in the Greenville and Asheville areas rank for a variety of keywords in organic searches on Google. Several are brand-related keywords, however, we can identify several solution-specific keywords that your competitors rank well for in search results.
• It is worth evaluating the keywords that Fusion's competitors rank well for to identify opportunities for Fusion to create website content that can rank for those same keywords as well.
• Several competitors feature backlinks from several online business directories, showcasing the need for Fusion to have online listings management, which is included in their SEO management scope.

• The Fusion website has a good foundation in SEO, with configured page titles and meta descriptions written with search intent and a regularly updated blog.
• However, there are areas that need improvement to enhance performance. There are 82 duplicate page titles and 41 duplicate meta descriptions, with 105 pages lacking meta descriptions. H1 and H2 tags need attention, with 249 duplicate H1 tags, 70 pages with multiple H1s, 21 missing H1s, and 274 duplicate H2s. Internal links also require updates, with 75 outdated links and 17 broken links. Additionally, 147 images lack alt attributes and existing alt tags are generic.
• Creating separate content for each business location can further boost local SEO. Addressing these areas can improve the website's overall SEO performance.

• Both Fusion's Greenville, SC and Mills River, NC locations have business profiles on Google and Bing but require optimizations.
• Greenville, SC: The business description is incomplete, the photos are outdated, there are no regular posts, and the UTM parameters are missing.
• Mills River, NC: Similar issues, with a need for additional optimizations beyond the Greenville location.
• Recommendations: Seek more reviews, respond to recent reviews, update photos, enhance business descriptions, and post regularly.

• Core Web Vitals: The site shows a solid foundation in technical SEO with essential practices like mobile-friendliness, HTTPS security, and well-structured content. However, the Largest Contentful Paint (LCP) at 10.1 seconds needs improvement. Enhancing LCP and optimizing Core Web Vitals by addressing JavaScript execution times and streamlining main-thread work will significantly boost user experience and search engine rankings.
• Indexing Issues: Resolving issues with duplicate content and unindexed pages can improve site visibility and overall SEO effectiveness.
• Accessibility Compliance: With a strong accessibility score of 80, the site is largely compliant with ADA rules. Further refinements such as improving image alt text, adding titles to frames, and enhancing color contrast will ensure greater inclusivity and a better user experience.

•  In general, a website’s most common internal links should point to pages that are of utmost importance for Google to index — IE, the most valuable SEO pages of the Fusion Audio + Video website.
• From our audit, we see internal links pointing toward some of your top navigation pages, but we’d like to see more links pointing toward deeper and more content-rich pages, like solutions pages like smart home, audio video, and simulator pages. 

In evaluating how your website should rank in results, search engines also take into consideration all of the other websites on the internet that feature external links directing to your website. Are those websites primarily trustworthy? If so, search engines are likely to consider your website to be reliable as well – increasing your chances of ranking higher in results. Our backlinks audit evaluates the current profile of other websites currently linking to your own – highlighting some of your top backlinks and identifying areas of potential improvement. 

• The Fusion site’s backlink profile includes 585 referring domains and a total of 945 backlinks. Of these, 32% are classified as toxic, while 37% are potentially toxic. The remaining 30.9% are considered non-toxic and contribute positively to the site's SEO.
• Despite the presence of toxic and potentially toxic backlinks, modern search engines like Google are adept at handling low-quality links and often ignore them. This means there is no immediate cause for concern unless specific penalties or guideline violations are identified. It is still prudent to examine these backlinks and consider disavowing especially damaging links.
• Overall, the site’s backlink profile is reasonably strong, supported by a significant number of non-toxic links. To enhance SEO performance and authority further, the focus should be on acquiring high-quality backlinks from reputable sources.