Welcome to your One Firefly 360-Degree SEO Audit! In the following seven sections, we are going to dive deep into your website's current SEO performance. But in this first section, your executive summary, you will be able to review the main, key findings from our research. Each of the bullet points explained in this section will be explored deeper in the content below. We highly recommend you watch the associated videos and explore the deeper data analysis within each section!

• Duplicate Content: Duplicate pages across subdomains limit SEO; unique content on key pages will boost rankings.
• Keyword Strategy: Strong branded keyword rankings attract loyal users; non-branded terms can expand reach.
• Mobile Performance: Desktop scores well, but mobile needs speed and stability improvements to meet Google’s standards.
• Schema Markup: Schema is well-implemented, enabling rich search results that improve click-through rates.
• 404 Errors: Redirecting 404 errors will create a smoother user experience and help retain site visitors.

The Current SEO Performance analysis evaluates your website's current performance in organic searches. We analyze the most visited webpages, overall and local market organic traffic, Google Business Profile performance, and Google Analytics engagement metrics in an effort  to provide a comprehensive overview of your website's effectiveness in attracting and engaging visitors through search engines.

• Traffic Trends: Traffic spiked post-June but dropped in October; reviewing August changes may clarify why.
• Top Pages: Homepage and product categories lead in traffic; optimized category pages could bring in more users.
• Branded Keywords Dominate: MSE ranks well for branded terms; non-branded keywords would attract new audiences.
• Duplicate Content Blocking Indexing: Over 79,000 pages aren’t indexed due to duplicate content, limiting search visibility.
• Search Console Trends: Impressions and clicks are up, showing better visibility, though CTR dipped slightly from 3% to 2.6%.

This analysis compares your website's performance in organic searches with that of other local businesses. We highlight the keywords for which your website ranks well, alongside those where your competitors excel. We also examine your rankings and destination URLs for the most critical keywords relative to your competition and identify potential backlink opportunities by analyzing the high-quality websites linking to your competitors.

• Branded Keyword Success: MSE ranks well for branded terms, aligning with competitor strategies for brand visibility.
• Non-Branded Keyword Use: Competitors like OSD Audio use non-branded keywords to capture new audiences.
• Growth Potential: Adding non-branded keywords can attract users searching by features rather than brand.

• Duplicate Content, Titles and Descriptions: Duplicate content, titles and descriptions across subdomains can confuse search engines; unique content will help rankings.
• Keyword Balance: Content is branded-heavy; weaving in non-branded terms can help attract new audiences.
• Internal Link Improvement: Many internal links are in graphics; text links with keywords would improve SEO.
• Silo Structure: Grouping related pages into topic clusters (silo method) would improve navigation and support Google’s understanding of content relationships.

• Core Web Vitals: Passed for desktop (LCP: 2.1s, INP: 28ms, CLS: 0.04), but failed for mobile, highlighting the need for mobile experience improvements as Google prioritizes mobile indexing.

• 404 Errors: There are 32 URLs returning 404 errors, which negatively impact user experience and should be redirected.

• Link Placement: Moving from banner-only links to keyword-rich text links will improve SEO effectiveness.
• Silo Method: Grouping related pages into silos will create clearer pathways for users and signal topic connections to Google.
• Duplicate URL Fixes: Redirecting duplicate homepage URLs will streamline navigation and boost SEO value on one main page.

In evaluating how your website should rank in results, search engines also take into consideration all of the other websites on the internet that feature external links directing to your website. Are those websites primarily trustworthy? If so, search engines are likely to consider your website to be reliable as well – increasing your chances of ranking higher in results. Our backlinks audit evaluates the current profile of other websites currently linking to your own – highlighting some of your top backlinks and identifying areas of potential improvement. 

• High-Quality Backlinks: MSE has strong, authoritative backlinks that boost credibility and rankings.
• Room for Industry Links: Links from industry-specific sites would strengthen authority and increase visibility.
• Focus on Quality: Building relevant, high-quality links will support long-term SEO growth and attract targeted traffic.